Video Credit

Video Credit

2022

Product

0 -> 1

Encourage video credit through mention

TikTok Story allows users to post a temporary video to their profile.

2022

Product

0 -> 1

Encourage video credit through mention

TikTok Story allows users to post a temporary video to their profile.

How does it work

Via Link Pasting

Via Link Pasting

Paste a video link into the text field to give credit

Via Video Mentions

Via Video Mentions

Directly mention creator by selecting their contents on TikTok

Original creators don’t get enough recognition on TikTok.

Original creators don’t get enough recognition on TikTok.

Original creators don’t get enough recognition on TikTok.

Black creators and other marginalized groups feel underserved on TikTok, mainly due to recommendation bias, and idea theft. Since original creators from these groups, don't receive adequate credit for their ideas, the challenge is to find effective ways to give them the recognition they deserve.

We can rebuild user trust by providing an easy way to give credit to original creators.

We can rebuild user trust by providing an easy way to give credit to original creators.

Design Details

The goal is to design the crediting feature for ease of discover, and easy to use.

The goal is to design the crediting feature for ease of discover, and easy to use.

The goal is to design the crediting feature for ease of discover, and easy to use.

How does it work

  1. Edit Text Field

Click on the text field, a contexture menu will appear for pasting

  1. Paste URL

Click on the text field, a contexture menu will appear for pasting

  1. Video Credit Appears

Click on the text field, a contexture menu will appear for pasting

Crediting through Video Mentions

Crediting through Video Mentions

Inactive

Progress bar remains small but ready to be scrubbed.

Drag

Video UI disappears, time stamp appears in the middle.

Release

Progress bar moved back to the original location.

Release

Progress bar moved back to the original location.

Learnings & Conclusion

Learnings & Conclusion

Users preferred to see voices in two columns, allowing them to browse more voices at a time. In addition, the descriptions and new icons proved to be enticing and useful.

Cynthia Lee

Portfolio 2023

All Rights Reserved

Thank you for viewing!

Cynthia Lee

Portfolio 2023

All Rights Reserved

Thank you for viewing!

Cynthia Lee

Portfolio 2023

All Rights Reserved

Thank you for viewing!