2022
Product
0 -> 1
Credit mentioning system provides better recognition to original creators.
Increase in
content posting
In the US alone, that means
4 million people!
How does it work?
TikTok Story brought an increase in content posting by reducing the pressure and cost of posting.
TikTok Stories are typically faster and “easier” to consume.
TikTok Stories require less from viewers in terms of engagement.
TikTok users yearned for an easier way to share snippets of their life without the pressure of crafting the 'perfect' video.
Identifying this gap, we embarked on a design journey to bring spontaneity back into the fold.
Multiple Entrances
Record Videos
Take Photos
Hands free mode
TikTok Stories:
Easier Sharing,
Higher Engagement
Users felt less pressure to create and post because of the reduced amount of steps to create and the fleeting aspect for viewers to consume.
Users felt less pressure to post with TikTok Stories and resulted in pv/au +3.84%.
Even users who never posted and users who were not very active, began to post with TikTok Stories:
